United Colors of Benetton campaign are going to move even more to the commitment in the posters campaign. In fact, the company decided to develop a corporate communication rather than promotion. That way United Colors of Benetton diffuses unique messages all over the world. The photographer Oliviero Toscani, an Italian artist, wishes to endorse an image brand rather than products. The United Colors of Benetton’s advertising is drawing people’s attention to universal themes like racial integration, environment security, aids…On a marketing and communication point of view the photographic art strengthens the messages significance.
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